Tripepi Smith proudly welcomed Barbara Beran, a resident of Palm Springs, to the team as its newest Senior Business Analyst in April 2025. A seasoned public relations and communications professional, Barbara brings more than a decade of experience in media relations, public affairs and strategic communications.
Barbara’s career began in San Diego, where she supported dozens of nonprofit organizations through targeted media outreach and strategic storytelling. Her early success in building strong media relationships laid the foundation for a career centered around elevating client voices across a range of sectors. Transitioning to the private sector, she later represented the San Diego County McDonald’s co-op and Ronald McDonald House Charities of San Diego, leading creative brand activations, collaborating with influencers and gaining global quick service restaurant (QSR) experience to her portfolio.
Motivated by a passion for the environment, Barbara expanded her expertise into public affairs. She supported water districts, municipalities and transportation agencies with stakeholder engagement, community outreach and event coordination. Her work in the water and sustainability space continued to grow as she collaborated with national and global water and wastewater manufacturers, technology leaders and an environmental law firm to elevate their voices in the fight for clean water.
“I’m honored to join TS and apply my skillset to meaningful, community focused work,” said Barbara. “The team has been incredibly welcoming and organized, and it’s clear how deeply they strive for excellence and value the impact we have on our clients. I’m excited to grow alongside such talented colleagues.”
Before joining Tripepi Smith, Barbara held positions at public relations firms including Katz & Associates and Nuffer Smith Tucker. Her work has been recognized for securing positive media coverage, building strategic relationships, improving public trust and advancing client goals through thoughtful, strategic communication.
“Barbara is a fantastic addition to the Tripepi Smith team,” said President Ryder Todd Smith. “Her deep expertise in strategic communication and proven track record with public agencies will be a great asset to our clients. We’re thrilled to have her on board as we continue growing and expanding our capabilities.”
Barbara holds a B.A. in Journalism and Media with a minor in English from San Diego State University.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
