Saara joined Tripepi Smith as a junior business analyst in 2017. She filled the role of Tripepi Smith marketing manager for more than 3 years, reviving our monthly newsletter, helping to produce the “Meet Tripepi Smith” video series, planning special events and more. By 2019, Saara was promoted to business analyst, having served Tripepi Smith VIPs in both the private and public sectors, including: City of Culver City, City of Duarte, California Contract Cities Association, Institute for Local Government, League of California Cities, Orange County City Managers Association, San Gabriel Valley City Managers’ Association and Climatec. She has also supported Tripepi Smith subsidiaries, including PublicCEO and Civic Business Journal.
Saara came to Tripepi Smith as a fresh graduate out of California State Polytechnic University, Pomona, where she studied public relations, journalism, marketing management and philosophy. She wrote for Cal Poly Pomona’s student-run paper, The Poly Post, for a year before transitioning to brand ambassador for the university’s Associated Students, Inc. group and a safety communications intern in Southern California Edison’s Transmission and Distribution division. Saara also acted as marketing communications coordinator for a private K-12 school with locations in the San Gabriel Valley, Canada, China and United Arab Emirates.
Saara is certified in Constant Contact, Hootsuite Social Marketing, Hubspot Inbound Marketing and Google Analytics. She also completed the University of California, Irvine Public Policy Making Academy II in 2020.