The City of Martinez recently concluded their redistricting process with their City Council formally adopting their new election district map selected by their Independent Redistricting Commission. Tripepi Smith began working with the City in December 2021 to optimize the Commission’s community outreach efforts. Director Jennifer Fitzgerald led the project with assistance from Senior Business Analyst Melanie James and Business Analyst Clare Burgess.
“Strategizing and implementing an effective outreach campaign was key to ensuring that our redistricting process was open and accessible to the public,” said City of Martinez Deputy City Manager Lauren Sugayan. “Tripepi Smith’s expertise in branding and community outreach undoubtedly contributed to the Commission’s success.”
Tripepi Smith supported the city’s redistricting efforts by coordinating directly with the Independent Redistricting Commission’s Public Outreach Subcommittee. Through this collaboration, Tripepi Smith executed its outreach plan, including:
- Designed and maintained the Commission’s unique website at RedefineMartinez.org
- Creating over a dozen social media posts and graphics
- Implemented a digital advertising campaign including placements on social media
- Developed the content and design for an informational flyer including a paper map kit
- Assisted in the placement of advertisements on a digital billboard within the city as well as physical advertisements placed in local business windows encouraging resident participation
- Reached out to Community Based Organizations via phone and email to raise awareness of the city’s redistricting process and promote their involvement
- Wrote and developed an informational animated video describing the city’s process, which was translated in Spanish and placed on the city’s website and social media channels
- Attended the Commission’s Outreach Committee’s meetings as well as one of the Commission’s regular meetings to provide an update on the conducted outreach activities
“Working alongside the dedicated team at the City of Martinez, the Independent Redistricting Commission and its Public Outreach Committee was incredibly rewarding. We were able to design and implement creative ways to achieve their outreach efforts to optimize public involvement. In the end, the city received over 20 publicly submitted maps and even more public comments to round out their successful redistricting process,” said Jennifer.
About the City of Martinez
Established in 1876, Martinez is the County seat of Contra Costa County. It is located along the Sacramento and San Joaquin rivers in the central part of the County. The City’s roots can be traced to the late 1840’s, when it served as a ferryboat transit point across the Carquinez straits on the way to the gold fields. By the time of its incorporation, Martinez had evolved into one of the area’s most significant trading posts and shipping ports. Today, the City covers 12.5 square miles and has approximately 36,700 residents.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.