The City of Palmdale called on Tripepi Smith to create a Budget at a Glance document to showcase the it’s budget process, Council priorities and future capital investment projects. Tripepi Smith developed both the copy and design to highlight the core priorities in the City’s FY 24-25 budget.
“Not only is the Budget at a Glance an eye-catching document, but it also plays a crucial role in simplifying financial data into an understandable format for our residents,” said Palmdale City Manager Ronda Perez. “It clearly articulates the four priorities and strategic goals of the City Council using pie charts, images and other visual elements to help our residents understand Palmdale’s commitment to making our City a great place to live, work and play.”
The content is organized into a 12-page document featuring sections on the City’s strategic priorities, how the City saves taxpayer dollars, public safety information and how the City is investing in the future and creating new jobs.
Business Analyst Abby Wolf spearheaded written content creation, with Director Melanie James designing the booklet and incorporating Palmdale’s branding elements.
“The Budget at a Glance takes something as dense as Palmdale’s budget and transforms it into an easy to understand document for the community,” said Melanie. “We accompanied the statistics and information with eye-catching photographs of Palmdale’s landscape, captured by Tripepi Smith, and digestible charts that simplify the facts for residents.”
Tripepi Smith has created Budget at a Glance deliverables for a variety of other clients, including the City of Cupertino, Indian Wells and Paramount.
About City of Palmdale
The City of Palmdale is located in the southern region of the Antelope Valley, approximately 60 miles northeast of downtown Los Angeles along State Highway 14. Palmdale is a thriving community with over 167,398 residents. Affordable housing, excellent schools and over 300 days a year of smog-free blue sky contribute to an exceptional lifestyle. Despite its growth, Palmdale continues to cherish the small-town values of a family-oriented community while enjoying all of the conveniences of a thriving metropolitan area.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Learning Center and Climatec.
