The City of Pasadena concluded its redistricting process on December 13, 2021 with the second reading of the ordinance adopting new City Council district boundaries. The City worked closely with Tripepi Smith Business Analyst Allison Torres, who helped brainstorm the City’s outreach strategy, provided progress updates on the implemented outreach methods by creating a robust Outreach Report and supported all outreach efforts.

“Participating in the redistricting process leads to a better understanding of community needs and lays the groundwork for achieving a strong, collective voice. This is a complex process that requires close collaboration between special legal counsel, a demographer and, in our case, two outreach firms,” said Pasadena City Clerk Mark Jomsky. “Thanks to Tripepi Smith’s unique expertise in the redistricting space, the City was able to carry out its aggressive outreach strategy and conclude a successful redistricting process.”

As part of its work, Tripepi Smith researched and outlined the City’s outreach methods in a nearly 50-page document. The City leveraged local organization partnerships to assist in spreading the word of the City’s redistricting process and created physical mailers and digital advertisements which were placed in ethnic media outlets.

“The City exceeded the requirements of outreach for its redistricting process to ensure that all community members had a chance to be involved,” said Allison. “Tripepi Smith is proud to have been a part of this collaborative effort.”

About the City of Pasadena

The City of Pasadena is just 11 miles northeast of downtown Los Angeles, and with nearly 139,000 residents, it is the most populous city in the San Gabriel Valley. Since its incorporation in 1886, Pasadena has grown to be known as a center for art and culture, and the annual Rose Parade, of course.

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.