Tripepi Smith is proud to welcome Junior Business Analyst Laurel Yocum to the team.

Laurel is completing her Bachelor’s degree in Business Administration with a concentration in Marketing at California Polytechnic University San Luis Obispo. She plans to continue her education through the Executive MBA program at Southern Utah University. Her academic pursuits have equipped her with a solid foundation in marketing principles and strategic business management.

“It was serendipitous having my first day at Tripepi Smith be a company team day,” said Laurel. “I immediately felt welcomed by the talented and dynamic team, further solidifying my excitement to contribute and collaborate. I am eager to get to work expanding effective civic engagement for local governments to drive community success.”

Prior to Tripepi Smith, Laurel served as Marketing Intern for FabTime, and gained valuable CRM data organization experience at Semicon West. She also comes to Tripepi Smith with web design expertise.

“We are excited to welcome Laurel to our team. Her arrival marks an exciting step towards expanding the Tripepi Smith presence in the Central Coast area,” said Tripepi Smith CFO Nicole Smith. “With her extensive marketing experience and passion for innovation, I have no doubt that her contributions will bring immense value to our company.”

About Tripepi Smith

Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.