In preparation for Renne Public Law Group’s (RPLG) five-year anniversary on March 1, 2023, the public law firm enlisted Tripepi Smith to create a new suite of brand assets that celebrate the significant milestone. Since RPLG’s founding in 2018, the firm has worked closely with Tripepi Smith to bolster communications, create branded collateral and establish a strong marketing presence in California’s municipal law sector.
“For the past five years, Renne Public Law Group has been committed to providing effective, responsive and creative legal solutions for public agencies, non-profit organizations, individuals and private entities throughout the state,” said RPLG Founding Partner Art Hartinger. “From the beginning, Tripepi Smith has partnered with RPLG to build and develop our brand, enhance our reputation and drive new opportunities for the firm to support public law in the public interest.”
Principal Katherine Griffiths and Business Analyst Charlie Mounts collaborated with Tripepi Smith’s Creative Director Kevin Bostwick and Junior Business Analyst Sophie Doane to deliver an anniversary brand in line with the vision of RPLG’s leadership team.
Tripepi Smith designed a new logo—which supplements the existing RPLG logo, designed by Senior Business Analyst Melanie James, with a complementary numeral five—to enhance existing platforms including the firm’s website, social media channels, email and print collateral.
“The RPLG brand emphasizes boldness and clarity,” said Creative Director Kevin Bostwick, “so it is a pleasant surprise to see how well the lighter weight and elegant curves of the numeral five font draw the eye—complementing the brand logo rather than contradicting it.”
Debuting this March, the anniversary logo suite will include an animated email signature, social media templates, Constant Contact headers, Zoom backgrounds and LinkedIn banners. The logo also will be applied to commemorative publications, swag and special event branding to be developed over the remainder of the 2023 calendar year. Be sure to stay tuned to Tripepi Smith’s social media channels to see the new RPLG logo on March 1, 2023.
“It has been a privilege to work with RPLG since its launch in 2018,” said Katherine. “This anniversary celebration presents an important opportunity to reflect on the firm’s growth and impact and to refine the firm’s graphic identity system to ensure it remains relevant and compelling.”
Tripepi Smith has previously supported anniversary marketing efforts for the California Joint Powers Insurance Authority, Apple Valley Choice Energy and Pico Rivera Innovative Municipal Energy, including strategic planning, graphic design, logo development, digital and print publications, swag and special events.
About Renne Public Law Group
RPLG practices throughout California, advising and advocating for public agencies, nonprofit entities, individuals and private entities in need of effective, responsive and creative legal solutions. The attorneys at RPLG believe that serving and defending public law is in the public interest. Although RPLG is a “private” firm, the firm works seamlessly with clients to form a collaborative team with in-house staff to strengthen and preserve public services. Through its consulting group, RPLG.solutions offers multidisciplinary and innovative problem-solving resources both independently and in combination with Renne Public Law Group’s attorneys. The City and County of San Francisco, City of Brisbane, City of Oakland, City of Pleasanton, Town of Corte Madera, Moraga-Orinda Fire District, Bay Area Rapid Transit, UC Hastings College of the Law, Transbay Joint Powers Authority and League of California Cities are among RPLG’s clients.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.