Tripepi Smith welcomed Sofia Gonzalez, San Diego resident, to the team as its newest Junior Business Analyst on February 24, 2025.
“I am beyond excited to begin my career at Tripepi Smith and apply my marketing expertise to support and elevate our client work,” said Sofia. “I am ready for the opportunity to immerse myself in local government work, be part of such a dynamic team and make a meaningful impact in local communities.”
Sofia earned a Bachelor of Science in Business Administration with an emphasis in Marketing from San Diego State University (SDSU). During her time at SDSU, Sofia worked in the advertising department of the university’s newspaper, The Daily Aztec, where she fostered meaningful client relationships, developed effective advertising strategies and implemented essential sales tactics. She also interned at Axos Bank where she strengthened her knowledge of brand image, content writing and consumer engagement.
“We are thrilled to welcome Sofia to the Tripepi Smith team, one of many SDSU Aztecs at the firm” said Tripepi Smith CFO Nicole Smith. “With her strong background in marketing strategy and copywriting, Sofia brings a fresh perspective that will play a key role in driving client success and making a lasting impact.”
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, aerial imagery, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith’s diverse clients include: City of American Canyon, City of Calabasas, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Malibu, City of Napa, City of Palmdale, City of Paramount, City of Tracy, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California City Management Foundation, Renne Public Law Group, West Coast Arborists, Scripps College, Blind Children’s Center and Climatec.
