On March 17, 2022, Tripepi Smith kicked off a year-long project with the Town of Yucca Valley to provide education and public outreach for their organics recycling (SB 1383) efforts. This project will continue the productive and positive working relationship between Tripepi Smith and the Town of Yucca Valley.
SB 1383 requires cities to implement, monitor and enforce measures to reduce food waste in landfills. The State of California also specifically calls on local governments to provide adequate communications to residents so that they are informed of the policy changes. State Regulations will require local jurisdictions to fine non-compliant residents and businesses starting in 2024, and a strong communications presence is needed now to help residents change their waste disposal practices before the state-mandated fines take effect.
Tripepi Smith will provide a suite of services to aid the Town of Yucca Valley on this project. The TS team will be responsible for developing website content, social media content, an e-newsletter, a mailer and other outgoing media communications. In addition, the TS team will make available their expertise in media relations and messaging to the Yucca Valley Town staff. These services could continue to expand based on the evolving needs of the project.
“As SB 1383 rolls out across the state, it is becoming more urgent that cities get ahead of it with clear public outreach. California has developed some aggressive mandates that cities must implement or face staggering penalties. Ultimately, this is going to be a big change for residents and that kind of change requires effective guidance for residents,” said Tripepi Smith Principal Jennifer Nentwig. “Tripepi Smith is happy to be a part of the outreach process in Yucca Valley, and even happier to do it on behalf of a valued client. Yucca Valley continues to be a leader in communication efforts and collaboration with its residents.”
Tripepi Smith will call on its team of expert consultants to tackle this project. Jennifer, Business Analyst Sara Madsen and Junior Business Analysts Anne Jang and Kylie Benzing will be joined in their efforts by veteran waste consultant Michael Bailliet. The TS team is looking forward to working with the Town of Yucca Valley and managing any challenges that arise throughout the course of this project.
For additional information about how Tripepi Smith is helping communicate these changes, visit Tripepi Smiths’ Organics Recycling Communications Services webpage.
About the Town of Yucca Valley
Yucca Valley lies in the Little San Bernardino Mountains at an elevation of 3,300 feet as the gateway to the Joshua Tree National Park and the economic hub of the Morongo basin. Yucca Valley is conveniently situated on CA State Highway 62, intersected by State Highway 247 and easily accessible to all of Southern California.
About Tripepi Smith
Tripepi Smith is a California-based marketing, technology and public affairs firm that serves for-profit, nonprofit and public agencies. Its unique mix of marketing and technology prowess provides a competitive advantage to agencies seeking to leverage the internet to achieve their communication goals. The firm provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of American Canyon, City of Culver City, City of Cupertino, City of Daly City, City of Duarte, City of Grover Beach, City of Santa Paula, City of Indian Wells, City of La Cañada Flintridge, City of Lake Forest, City of Livermore, City of Napa, City of Paramount, City of Martinez, City of Tracy, City of Vallejo, CalChoice Energy Authority, California Joint Powers Insurance Authority, Santa Clarita Valley Water Agency, Santa Clara County Fire Department, Costa Mesa Sanitary District, Rowland Water District, California Contract Cities Association, California City Management Foundation, Renne Public Law Group, Bob Hall & Associates, West Coast Arborists and Climatec.