In December 2017, Tripepi Smith was engaged by the City of Duarte to produce an infographic-style brochure for its 2017 Public Opinion Survey. The survey provided qualitative and quantitative data that expresses Duarte residents’ perceptions of their quality of life, personal economic well-being, overall satisfaction and various civic issues. The instrument was administered by the Center for the Study of Los Angeles, Loyola Marymount University, who engaged approximately 400 Duarte residents and collected data through telephone and in-person interviews.
“We came to Tripepi Smith because we knew they would accomplish what we envisioned for this brochure. Duarte has quality services and service priorities, communication with residents and community events. The intention behind the brochure was to highlight this while reinforcing that Duarte is good place to live, be safe and raise a family,” said Karen A. Herrera, Deputy City Manager. “We wanted to use beautiful imagery and design to capture the spirit of our community and residents–Tripepi Smith made that happen.”
Building on a PowerPoint template about the community survey, previously presented to the City of Duarte’s City Council, Tripepi Smith’s task was to create a printed piece that highlighted key parts of the survey. The publication presented a dual challenge, requiring formatting that enabled it to be inserted into the Duarte City News, the City’s 24-page, magazine-style newsletter as well as to be produced as a stand-alone piece for distribution at City Hall and at other key venues.
Tripepi Smith Director Katherine Griffiths and Business Analyst Melanie James led the production process, working with staff to both capture the City’s voice and ensure that all design elements were strategically chosen. First, Tripepi Smith provided samples from which staff could select design elements that reflected their ideas. Next, the team pulled important figures from the original survey in its raw form and its complementary PowerPoint presentation. Last, using Duarte’s website as a branding style guide, Tripepi Smith wove together thoughtfully chosen fonts, colors and images with the data.
“Designer Melanie and I began by preparing a list of items to which the City of Duarte staff could respond,” said Griffiths, “with the hope that the examples would provide an overview of Tripepi Smith’s capacity for visual representation of data, and perhaps also guide a desired structure and format for the final brochure.”
The sample resources included two items to which the City responded enthusiastically: a one-page infographic created for the Inland Empire Utilities Agency along with a brochure created for Claremont McKenna College.
“We really liked the piece from Claremont McKenna,” said Herrera, “because it is a nice balance of photography, text and infographics. Additionally, the feel of the piece is more playful and more like marketing than straight facts and figures.”
The project resulted in a printed, tabloid-size publication that incorporated key data elements identified by the City staff along with a selection of the City’s excellent photo assets, which supplemented the presentation of the data within the brochure. James produced the design in two sizes: one slightly modified for bindery within the newsletter and another in a standard, bi-fold format.
“Creating the Duarte Public Opinion Survey brochure with Tripepi Smith was pleasant and had a quick turnaround. Katherine and Melanie made sure that our vision was met,” continued Herrera. “Both organized and attractive, the information has been presented so our residents can easily understand and find value in it. Overall, we are very happy with the brochure and Tripepi Smith!”
About the City of Duarte
The City of Duarte was incorporated on August 22, 1957. With integrity and transparency, the City provides exemplary public services in a caring and fiscally responsible manner with a commitment to our community’s future. For more information visit www.accessduarte.com or call (626) 357-7931. Follow the City of Duarte on Facebook at facebook.com/duartecommunity; Twitter @CityofDuarte; Instagram @city_of_duarte and LinkedIn.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.