Tripepi Smith recently completed a brand refresh process for NHA Advisors, LLC, a leading municipal advisor to California local government agencies. The project entailed the creation of a style guide, tagline, graphics to be used in proposals and other updated materials. The goal of the project was to refine the NHA Advisors’ brand and clarify their “voice” as they continue to expand their market presence.
“NHA Advisors serves a diverse client base of public agencies, but we are focused on delivering strategic and innovative financial advice that is complementary to the agency’s policies and goals. These issues are intertwined and require three-dimensional analysis and thinking,” said Craig Hill, managing principal with NHA Advisors. “Tripepi Smith led a holistic branding process that forced important considerations by our team as we refreshed our marketing efforts. The firm’s understanding of local government and business practices yielded excellent results for our team.”
Tripepi Smith’s work extended into the creation of a style guide that lays out the numerous ways to use the updated logo, including the maximum and minimum sizes, primary and accent color usage, as well as the typography to be used for consistency and a unifying effect. Tripepi Smith cleaned up NHA Advisors’ logo, expanded its color palette and added to its typography options.
To aid the visual aspects of NHA Advisors’ proposals, a set of icons were created to be used intermittently throughout text-heavy sections, increasing aesthetics or highlighting key points and takeaways. Graphics explaining the firm’s unique approach to municipal advisory work were also developed for reports and presentations. Lastly, Tripepi Smith also delivered new business cards, envelopes and digital letterheads.
“This was a creative challenge. NHA Advisors offers nuanced and thoughtful advice on complex subjects. Striking a balance between a simple yet sophisticated message was an exciting challenge,” stated Kjerstin Nichter, graphic designer for Tripepi Smith. “It was clear from our engagement that this is a team of deep analytical thinkers. We enjoyed the experience and look forward to helping them integrate the brand throughout their marketing efforts.”
About NHA Advisors, LLC
NHA Advisors, LLC is an innovative municipal advisors firm who strives to provide accessible and understandable financing solutions to public agencies in order to achieve the best structure at the lowest possible cost of financing. Serving over 125 public agencies since 2000, NHA Advisors has delivered innovative financing programs such as Property Assessed Clean Energy (PACE) and tax-credit solar programs. NHA Advisors’ leadership team consisting of five members strives to provide underserved public agencies with access to financing to better meet the needs of their communities.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.