In 2016, Tripepi Smith completed a Communications Assessment for Culver City to help senior staff better understand how to improve their civic engagement efforts. Following the assessment, the City Manager’s Office asked Tripepi Smith to provide a range of strategic communication support services through June 30, 2017 with potential to extend the engagement further.
A number of Tripepi Smith team members are combining their various areas of expertise to: train staff on social media and email marketing best practices; identify customer service and engagement opportunities on social media; stay abreast of City Council policy decisions and related public comments; co-manage the City’s main social media sites; author and distribute multiple news stories per month; monitor media coverage of the City on a local, regional and national scale; develop stronger relationships with community organizations and local media; provide a monthly report on important communication platform metrics; and offer Communications advice for City projects and during crises.
“Culver City is a marquee engagement for our firm; it is a full-service city with a highly engaged public and many great stories to tell. In that respect, it is a big field to play on and make an impact,” said Ryder Todd Smith, president of Tripepi Smith. “The team is working closely with the City Manager’s office to enhance the City’s communication efforts and drive additional community engagement.”
Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, non-profit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water District,Valley Water Company, California Contract Cities Association, California City Management Foundation, California Utility Executive Management Association, Climatec Energy Services, Urban Future Incorporated, Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of Duarte, City of Saratoga, City of Cupertino, City of La Cañada Flintridge, City of Livermore, City of Placentia and City of Norwalk.
Culver City is a five-square-mile, urban community of 39,000 residents surrounded by the City of Los Angeles is and centrally located on the Westside near Santa Monica, Beverly Hills, and Los Angeles International Airport. Culver City is particularly known for its well-run public school system, “small town” charm, growing high-tech and creative economies, and a dynamic downtown that is regionally known as a destination for restaurants, live theatre, and art galleries. For more information, please visit www.culvercity.org.
