At the 2019 International City/County Management Association (ICMA) Annual Conference, ICMA revealed a new member service powered by Tripepi Smith. The Reputation Management Services offering will help ICMA members impact Google search results for their name by creating/optimizing personal social media profiles, publishing professional interviews, and/or launching personal websites. ICMA will subsidize the cost of each of the three service packages, up to 50 percent for Members in Transition. Reduced member pricing is also available for non-transitioning members.
“It may not be fair, but public servants such as ICMA members can quickly find themselves at the center of negative attention from local media and on social media. Serving as a city, county or town manager is a high-profile position that is subject to all sorts of online attention – good and bad,” said Marc Ott, ICMA’s Executive Director. “By offering the Reputation Management Services solution, we are empowering our members to take more control over their online reputations by sharing all the ways they have served their communities.”
On October 20, 2019, Tripepi Smith President Ryder Todd Smith announced the new service at the ICMA Annual Conference in Nashville, Tennessee. Tripepi Smith and ICMA have entered into a three-year agreement for Tripepi Smith to provide this service to ICMA members. During his brief presentation at two gatherings attended by over 100 members, Ryder shared the vision behind Reputation Management Services:
“Online reputations require care, feeding and attention to detail to maintain. By proactively creating content, ICMA members will generate more opportunities for Google to share their stories and give members a chance to control their corner of the Internet,” said Ryder. “This service will prove especially helpful during the recruitment process, since it is common for public agency recruiters to comb through search engine results and social networks for any red flags during the recruitment process. Tripepi Smith is excited to have been selected as a partner with ICMA and to help support local government leaders across the globe.”
For more information about the Reputation Management Services, ICMA members should email email@example.com and/or download the brochure at https://icma.org/sites/default/files/Reputation%20Management%20Services.pdf.
ICMA, the International City/County Management Association, advances professional local government management worldwide through leadership, management, innovation, and ethics. ICMA provides member support; publications; data and information; peer and results-oriented assistance; and training and professional development to more than 12,000 city, town, and county experts and other individuals and organizations throughout the world. The management decisions made by ICMA’s members affect millions of individuals living in thousands of communities, from small villages and towns to large metropolitan areas. ICMA has gathers more data on local government than any organization except the federal government, spanning a broad spectrum from economic development to local government innovation.
About Tripepi Smith
Tripepi Smith is a marketing, technology and public affairs firm based in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. The firm’s unique mix of marketing and technology prowess provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. Tripepi Smith provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine optimization, email marketing, crisis communications, social media management and website design and execution. Tripepi Smith clients include: City of Santa Ana, City of Culver City, City of Rolling Hills Estates, City of Tracy, City of Santa Cruz, City of Snoqualmie, City of Cupertino, City of Daly City, City of La Cañada Flintridge, City of Paramount, City of Huntington Beach, City of El Cerrito, City of Indian Wells, City of Yuba City, Santa Clara County Fire Department, Industry Business Council, NHA Advisors, CalChoice, California Joint Powers Insurance Authority, Rowland Water District, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Inland Empire Utilities Agency and Climatec Energy Services.