Tripepi Smith begins the new year with the addition of Karen Villaseñor as the team’s third junior business analyst. Karen brings local government experience and insight to the team, having previously worked within the city manager’s office at the City of Walnut. With the firm’s client base anchored by numerous public agencies, including multiple cities throughout the California, her knowledge will assist Tripepi Smith in better serving clients in the local government sector.
“Working within the city manager’s office gave me a unique perspective into how local governments operate,” stated Karen. “Collaborating with the city manager and the management staff, as well as the community members and residents themselves, has fueled my passion for local government. Joining the Tripepi Smith team will give me more opportunities to support local governments from a different, but no less important, angle.”
Karen received her Bachelor of Science in Communication, with an emphasis in Public Relations, from California State Polytechnic University, Pomona. During her academic instruction, she was awarded the President’s Student Research Travel Fund Scholarship and the Nitori Scholarship. Karen has delivered both in-depth research and hands-on work for various public agencies and organizations over the past few years. Her work with the City of Walnut resulted in increasing responsibilities for communications management in the City, particularly on social media.
“Social media use by public agencies continues to be a high growth area. Karen’s background in that space will prove helpful,” said Ryder Todd Smith, President of Tripepi Smith. “When we help cities better leverage social media, we know the results will be a better informed citizenry who understand the role of city government in their communities. Karen brings key skills and experience that will help with the full array of our clients’ needs.”
Tripepi Smith is a marketing, technology, and public affairs firm located in Orange County, California. Its clients include for-profit, non-profit, and public agencies throughout the State. Through a unique mix of marketing and technology prowess, Tripepi Smith provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. The firm is one of the fastest growing public affairs firms in California.