Tripepi Smith’s Karen Villaseñor is Promoted to Business Analyst

Tripepi Smith is pleased to announce the promotion of Karen Villaseñor to business analyst. Karen joined the Tripepi Smith team as a junior business analyst in January of 2017. Last month marked her 2-year anniversary.

“Karen has demonstrated a sincere interest in learning, growing and making an impact since she began with us here at Tripepi Smith. She embodies one of the mottos we live and breathe by: ‘always be learning,’” said Tripepi Smith President Ryder Todd Smith. “Her aptitude for absorbing information and executing on what she’s learned to deliver for us and our clients have made her a valued member of the team. Karen is willing to step up and take risks, and our clients have taken notice and are thrilled with her deliveries.”

Karen’s interests in local government and data analytics have fueled her endeavors and forged her impact at the firm. Since arriving at Tripepi Smith, Karen has explored her interests through extensive digital metric and analytic training on industry-leading platforms, such as Google, Facebook and LinkedIn. Karen has four certifications, spanning Google Ads, Google Analytics, Facebook Blueprint and Hootsuite Social Marketing. She has also completed training in advertising from LinkedIn, crisis communications from the League of California Cities and the “Executive Education Forum for Policy for Local Leaders” from the University of Southern California Sol Price School of Public Policy.

“Joining Tripepi Smith has been an enriching experience that adds tremendous value to my personal and professional development,” said Karen. “At Tripepi Smith, I’m encouraged to pursue my interests and develop my skills so I can both achieve my aspirations and support my team and clients. I appreciate my teammates and our leadership here at Tripepi Smith and am honored to be Tripepi Smith’s newest business analyst. Tripepi Smith is a great place to grow.”

Karen is also key contributor of Tripepi Smith’s communications assessment, agenda monitoring, website development, and social media management services. She has put her skills to work for Tripepi Smith clients, including the City of TracyCity of La Cañada FlintridgeCity of Santa AnaCity of Hawaiian GardensCity of Yuba CityCity of La PuenteCity of Indian Wells and California Choice Energy Authority.

Karen came to Tripepi Smith from the City of Walnut, where she interned while earning her Bachelor of Science in Communication, with an emphasis in Public Relations, from California State Polytechnic University, Pomona.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver CityCity of Rolling Hills EstatesCity of La PuenteCity of TracyCity of CupertinoCity of DuarteCity of Daly CityCity of La Cañada FlintridgeCity of Santa AnaCity of ParamountRowland Water DistrictValley Water CompanyCalifornia Contract Cities AssociationCalifornia City Management FoundationLeague of California CitiesInstitute for Local GovernmentRenne Public Law GroupInland Empire Utilities Agency and Climatec Energy Services.