Tag Archives: Tripepi Smith and Associates

Indian Wells Benefits from Tripepi Smith Communications Assessment

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Indian WellsTripepi Smith has delivered an Express Communications Assessment to the City of Indian Wells. The Assessment provides a holistic analysis of the City’s current communications efforts and identifies opportunities for enhancements to connect with two distinct audiences: residents and visitors. Indian Wells is an internationally recognized destination for its winter weather, tennis competition and overall quality of life. The City engaged Tripepi Smith as a starting point for moving its resident outreach efforts from good to great.

“Tripepi Smith is the recognized leader in city communications and had a record of success with marketing a recruitment opportunity in Indian Wells. The Express Communications Assessment delivered exactly what we needed to sustain the City’s continuous improvement objectives,” said Wade McKinney, city manager of the City of Indian Wells. “Indian Wells residents have high expectations of their city, and our city staff is committed to delivering for our residents everyday.”

Tripepi Smith’s Express Communications Assessment is a scaled-down version of the firm’s traditional Communications Assessment. While both assessments provide extensive insights, the express version expedites the timeline, reduces some of the content scope and narrows the field of interviewees.

“Indian Wells is a stunning community and an international destination. The city has two complementary objectives with its outreach efforts to residents and visitors, but each requires its own strategy,” said Ryder Todd Smith, president of Tripepi Smith. “City staff are committed to finding innovative ways to inform residents and be most effective, and I was thrilled by their enthusiasm for this project.”

Tripepi Smith has delivered communications assessment for numerous other cities, including City of La Puente, City of Duarte, City of Culver City, City of Paramount, City of Cupertino, City of Morgan Hill, City of Norwalk, City of Livermore and Town of Windsor.

About the City of Indian Wells

Located in the heart of Southern California’s Desert Resort communities, the City of Indian Wells is recognized worldwide for its­ tranquil and luxurious resort environment. Then and now, astute planning and city leadership have helped Indian Wells achieve status as one of the premier residential resorts and vacation destinations in the United States. Guests and residents alike are continually drawn to the many amenities that Indian Wells offers including four world-class resorts, Indian Wells Golf Resort and Indian Wells Tennis Garden, a variety of cultural programs, impressive resident benefits, and much more. Whether you are here for a day, a week or a lifetime, idyllic Indian Wells offers a peerless experience that truly elicits a state of overall well-being. Click/tap here to learn more about the City of Indian Wells.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Santa Ana, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.

Melanie James Completes UCI Public Policy Making Academy

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Melanie James at UCITripepi Smith Business Analyst Melanie James recently completed the Public Policy Making Academy II at University of California Irvine (UCI), Division of Continuing Education, a five-day program stretching over five weeks focusing on providing the basics on public policy and governance issues within local government.

The program consisted of topics or issues that cities deal with on a day-to-day basis including taxes, land-use planning, affordable housing, economic development, transportation, pensions, homelessness, and sober living. Each subject was led by 3-4 experts of each field. Though each subject could entail its own 5-week course, the Public Policy Academy delivered a high-level overview of information to help public servants or interested individuals gain understanding of the laws, practices, process and regulations that are involved in local government.

“Tripepi Smith requires the combination of public policy knowledge with other skills like social media, website development, and graphic design. The course enhanced my existing public policy knowledge, providing a more well-rounded view of the policy and social challenges affecting our client cities,” said Melanie. “It is one thing to be a graphic artist. But it is a totally different level to be a graphic artist who understands local government policy. That is how Tripepi Smith operates on a higher level.”

Melanie JamesThe UCI Public Policy Academy is held twice a year, in the Spring and Fall semesters and welcomes local government employees, individuals interested in local government, and persons running for city elected office. The course is offered in collaboration with the Association of California Cities – Orange County (ACCOC).

“Investing in academic resources, such as the UCI Public Policy Making Academy, allows our talent to continue providing excellent service and a competitive advantage to our clients because we live and breathe local government.” said Tripepi Smith President Ryder Smith.

About UCI Division of Continuing Education

Established in 1962, UCI Division of Continuing Education has been offering education for adult learners in Orange County for over half a century. Today we maintain over 30,000 enrollments from students worldwide each year and offer hundreds of exciting courses and programs to local, regional and global constituencies.

UCI Division of Continuing Education offers over 60 convenient certificates and specialized studies programs on campus and online designed for the working professional who seeks career advancement and personal enrichment. So if you are trying to start a new career, build a company, or better develop an appreciation of the world around you, UCI Division of Continuing Education has the resources needed to support your undertakings.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency.

Karen Completes LinkedIn Advertising Course

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LinkedInKaren Villaseñor, Tripepi Smith Junior Business Analyst, recently completed “Advertising on LinkedIn,” a course offered through Lynda.com for training on LinkedIn’s advertising tools.

“At its core, LinkedIn is a social media platform for professionals. This type of audience makes LinkedIn a unique space for online advertising compared to other platforms like Facebook and AdWords,” said Karen. “Understanding LinkedIn’s advertising capabilities is essential for my ability to assist our clients who are looking to reach a professional audience especially around city economic development efforts.”

The course uses video tutorials and exercise files to provide an overview of LinkedIn’s marketing best practices and step-by-step walkthroughs of the platform’s ad types, targeting options, bidding and reporting. The course is divided into six chapters with a quiz at the end of each.

“At Tripepi Smith, we are always learning. By training our team members on available digital advertising platforms like LinkedIn, we are equipping our team to help our clients better communicate with their audiences,” said Ryder Todd Smith Tripepi Smith President. “With more than 546 million professionals on LinkedIn and some rather compelling targeting tools, the platform is an important option for our local government clients.”

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency.

Courtney Miller Joins Tripepi Smith

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Courtney MillerTripepi Smith continues to expand its team with the addition of Courtney Miller, the firm’s newest Senior Business Analyst. Courtney’s role will include project management for several clients, as well as communications and government relations support. With the addition of Courtney, Tripepi Smith now has 13 employees and several contractors working on behalf of clients across California. She will be based out of the Sacramento area.

“It is exciting to be a part of Tripepi Smith,” Courtney said. “Tripepi Smith is a leader in synthesizing public affairs and technology, and the firm’s continued growth is a sign of their hard work on behalf of clients. I’m excited to join a team of smart and talented individuals who strive to showcase the work of organizations operating in the local government space.”

Courtney is an alumna of CSU, Sacramento, where she earned her Bachelor of Arts in Government and a minor in French. In her most recent role, Courtney served as the manager of the External Affairs and Education Unit at the Fair Political Practices Commission. There, she led a team of four consultants who educated candidates, political treasurers and other public officials in the areas of the Political Reform Act concerning campaign finance reform and conflict of interest reporting. Courtney also has extensive experience in communications, government relations and constituent advocacy.

“Courtney’s knowledge and experience in working with state and local government agencies will have an immediate benefit for our clients,” said Ryder Todd Smith, president of Tripepi Smith. “Her background in government relations and advocacy will allow Tripepi Smith to further develop our portfolio of services for our clients.”

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.

Rolling Hills Estates Engages Tripepi Smith

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RHE

The City of Rolling Hills Estates has selected Tripepi Smith to provide content development and communication support services. The goal of the engagement is to further enhance transparency and community engagement within the City.

In 2017, Tripepi Smith conducted a review of the City’s communications, assessing the breadth of its print and digital communication vehicles and examining Rolling Hills Estates’ website. Based on their findings,Tripepi Smith principal Ryder Todd Smith facilitated a discussion about city communications with the City Council and offered insights on industry best practices and new concepts in community engagement.

Tripepi Smith’s initial work expanded into a communications plan development process. The City Council reviewed the plan in early 2018 and is now moving forward with plan implementation. The work will make Tripepi Smith resources available to City staff to deliver expanded City communications.

The engagement is being led by Jon Barilone, Tripepi Smith Director, and assisted by Business Analyst Bria Balliet and Junior Business Analyst Karen Villasenor.

“Rolling Hills Estates is a unique community with unique communication challenges. It features some of the best elements of  ‘old California’ with a dash of the equine lifestyle,” said Barilone. “In a small city, we feel it is within the realm of possibility to try and connect with everyone in community. We look forward to helping the City of Rolling Hills Estates with their goals.”

Addressing why Tripepi Smith was engaged for this work, City Manager Doug Prichard commented, “Tripepi Smith is the recognized leader in city communications and public engagement efforts. They came highly recommended and have a strong track record with cities similar to Rolling Hills Estates. We view this as a cost-effective way to increase communications without adding staff – maintaining a contracting model that has served the City well over the years.”

About Rolling Hills Estates

The City of Rolling Hills Estates (RHE), located in Los Angeles County, sits on the northern side of the Palos Verdes Peninsula. RHE was incorporated in September of 1957 in order to preserve its rural environment and equestrian lifestyle, as characterized by rolling hills, vast open spaces and three-rail white fences. Today the City remains committed to preserving and enhancing quality of life its residents, businesses and visitors through outstanding municipal governance and exemplary service to the community.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.

Bria Balliet Completes Hootsuite and Constant Contact Certifications

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Business Analyst Bria Balliet has become the latest TSA team member to complete both Hootsuite’s Social Marketing certification and Constant Contact’s Solution Provider Certification Program. These accomplishments reflects Tripepi Smith’s commitment to team education, especially in the area of technology communication tools.

The Hootsuite Social Marketing certification course offers six preparation courses covering topics spanning community building, social media strategy, social media advertising, and content marketing. Participants are then required to pass a 60-question exam with a score of 80 percent or higher in order to be listed in Hootsuite’s “Certified Professionals Directory.”

Bria (along with the rest of the TSA team) is now listed on the Directory, showcasing her proficiency in social media best practices and familiarity with multiple platforms.

The Constant Contact Solution Provider Certification Program offers more than five hours of training videos and 10+ hours of webinars to its participants. As a certified Constant Contact Solution Provider, Bria has demonstrated in-depth knowledge of the Constant Contact email marketing platform and best practices. This ensures participants can easily create more engaging, customized emails that will help grow their clients’ businesses.

As a company that prides itself on seamlessly integrating technology into the worlds of marketing and public affairs, Tripepi Smith will continue to invest in the educational and professional development of its employees in order to serve its clients as effectively and efficiently as possible.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency and Climatec Energy Services.

Tripepi Smith Returns to the Desert for 2018 CCCA AMS

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CCCATeam Tripepi Smith will head back to Indian Wells, CA for the 61st California Contract Cities Association (CCCA) Annual Municipal Seminar (AMS). President Ryder Todd Smith, Director Katherine Griffiths, and Business Analyst Bria Balliet will be present to connect with fellow CCCA members and participate in the conference sessions. This is the 9th consecutive year that Tripepi Smith is attending the AMS.

The 2018 AMS will consist of TED Talk-inspired sessions. Panelists will delve into topics that are becoming increasingly important to California cities, including housing, public safety and smart cities.

Tripepi Smith has been a consistent attendee of the conference and a routine partner with the Association. Tripepi Smith is a Gold-Level Associate Member of CCCA. Tripepi Smith has also provided photography services, built and hosts the CCCA website and provides support for the Associate Members Committee and its chair Frank Zerunyan, councilman from Rolling Hills Estates.

“CCCA is home to Tripepi Smith. Because of our longstanding history with Contract Cities, this conference always tends to feel like a family reunion. I am thrilled to be back at the conference with part of my team, see familiar faces and hear what’s top of mind for CCCA members,” said Smith.

About the California Contract Cities Association 

CCCA is a collection of member cities united for a common cause. Born in 1957 as the direct result of the “Lakewood Plan”, CCCA grew from eight contracting or member cities to 70 member cities today with more than seven million residents. Membership growth remains one of the main priorities of the Association. CCCA serves as a rallying point for cities contracting for municipal services to ensure constituents receive the best service at the minimum cost. Through municipal seminars, education, and exchange of ideas and information, CCCA combines resources to influence policy decisions that affect member cities.

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, and Inland Empire Utilities Agency.

Jon Barilone Completes Twitter Advertising Training

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Twitter AdvertisingTripepi Smith Director Jon Barilone recently completed “Twitter Flight School,” a multi-course training program on Twitter’s advertising products and marketing best practices.

“Twitter remains one of the most relevant and useful social media platforms in the United States. Surveys show that 36% of Americans ages 18-29 use Twitter and 22% of American city-dwellers use the platform to learn about breaking news, follow their favorite brands and celebrities, and get timely customer service,” said Jon. “A quarter of U.S. marketers run video ads on Twitter, which is close to the same number of marketers running video ads on Instagram. If you’re not marketing or advertising on Twitter, you’re missing out.”

Twitter Flight School consists of multiple hours of courses full of multimedia training content, global brand success stories, and quizzes that place you into hypothetical scenarios to help clients with realistic business needs. “Graduates” of Twitter Flight School receive a badge to display on their social media profiles and a certificate of completion.

“Tripepi Smith is unique because we focus heavily on training our staff on specific, popular digital marketing and communication platforms. Knowing theories and concepts of digital advertising is good, but knowing the ins and outs of executing a successful ad campaign on Twitter or Facebook or YouTube is what really helps our clients,” said Ryder Todd Smith, Tripepi Smith President. “As marketing and advertising best practices evolve, Tripepi Smith will continue to invest in our team to master these mediums. That is just one of the ways we help public agencies and residents communicate better with one another.”

About Tripepi Smith

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, CA. Its clients include for-profit, nonprofit and public agencies throughout the state of California. Its unique mix of marketing and technology prowess provide a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: City of Culver City, City of Rolling Hills Estates, City of La Puente, City of Tracy, City of Cupertino, City of Duarte, City of Millbrae, City of Daly City, City of La Cañada Flintridge, City of Fountain Valley, City of Paramount, Rowland Water District, Valley Water Company, California Contract Cities Association, California City Management Foundation, League of California Cities, Institute for Local Government, Renne Public Law Group, Avenu Insights and Analytics, Inland Empire Utilities Agency.

Center for Public Safety Management Launches New Website

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Tripepi Smith has delivered a new website for the Center for Public Safety Management (CPSM). As the exclusive provider of public safety technical services for International City/County Management Association (ICMA), CPSM is the recognized leader to in helping cities across the nation address their largest cost center: public safety (police, fire, EMS). The new site continues Tripepi Smith’s string of wins delivering modern websites to service providers that operate in the local government vertical.

The new website is built on the WordPress platform and features a streamlined and mobile-responsive design. The site is hosted through WP Engine, which is optimized with routine backups, built-in content caching, and unlimited technical support. WordPress leverages a simple content management interface, allowing the CPSM team to easily update and maintain site content without having to call a web specialist. The new portal integrates basic search engine optimization tools; Tripepi Smith incorporates these tools into each website that the firm creates in order to help clients gain traffic from all major search engines such as Google, Bing, and Yahoo.

“With their hands-on experience working with local governments and their intimate knowledge of effective Internet strategy, Tripepi Smith was the perfect partner to launch our new website,” said Leonard Matarese, co-founder and Principal of CPSM. “The team was an outstanding help in laying out the steps needed to successfully launch a site that showcased the full extent of CPSM’s work for local governments. The team came highly recommended and delivered exactly as we expected.”

Continued Leonard, “CPSM offers an innovative approach to aiding cities in managing their police services; a central aspect of every city’s budget and community relations touchpoint. We rely on deep experience across hundred of public agencies, combined with a data-driven approach to police services that results in greater police efficiency, enhanced-public trust and a strong partnership and understanding between the city manager and police chief.”

CPSM provides support to local governments throughout the United States in the areas of police, fire, Emergency Medical Services, Emergency Management, and Homeland Security. The organization began its life as a part of the International City/County Management Association (ICMA); since its inception in 1914, ICMA has been dedicated to assisting local governments and their managers in providing services to its citizens in an efficient and effective manner. The ICMA Center for Public Safety Management (ICMA/CPSM) advanced the knowledge of local government best practices through publications, research, professional development, and membership. In 2014, as part of a company-wide restructuring, CPSM spun out as a separate company and is now the exclusive provider of public safety technical assistance for ICMA. CPSM’s local government technical assistance experience includes workload and deployment analysis, police and fire chief selection, training, and numerous publications.

“CPSM is a well-respected and highly skilled group of experts who have dedicated themselves to the betterment of public safety at all levels,” said Ryder Todd Smith, President of Tripepi Smith. “Our work for the Center has expanded our knowledge of both local and federal government practices. It also offered us the chance to witness how effective the two sides of the government can be when they work together on various projects to enhance public safety programs for the community. We look forward to working more with the Center in the future.”

Tripepi Smith is a marketing, technology and public affairs firm located in Orange County, California. Its clients include for-profit, non-profit, and public agencies throughout the state of California. Through a unique mix of marketing and technology prowess, Tripepi Smith provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghost writing, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. Tripepi Smith clients include: Rowland Water, Valley Water Company, Bellflower-Somerset Mutual Water Company, Inland Empire Utilities Agency, California Utility Executive Management Association, Climatec Energy Services, California Contract Cities Association, California City Management Foundation,Big Independent Cities Excess Pool, Independent Cities Finance Authority, City of Duarte, City of La Cañada Flintridge,City of Livermore, City of Placentia, and City of Norwalk.

Karen Villaseñor Advances Expansion of Tripepi Smith Team

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Tripepi Smith begins the new year with the addition of Karen Villaseñor as the team’s third junior business analyst. Karen brings local government experience and insight to the team, having previously worked within the city manager’s office at the City of Walnut. With the firm’s client base anchored by numerous public agencies, including multiple cities throughout the California, her knowledge will assist Tripepi Smith in better serving clients in the local government sector.

“Working within the city manager’s office gave me a unique perspective into how local governments operate,” stated Karen. “Collaborating with the city manager and the management staff, as well as the community members and residents themselves, has fueled my passion for local government. Joining the Tripepi Smith team will give me more opportunities to support local governments from a different, but no less important, angle.”

Karen received her Bachelor of Science in Communication, with an emphasis in Public Relations, from California State Polytechnic University, Pomona. During her academic instruction, she was awarded the President’s Student Research Travel Fund Scholarship and the Nitori Scholarship. Karen has delivered both in-depth research and hands-on work for various public agencies and organizations over the past few years. Her work with the City of Walnut resulted in increasing responsibilities for communications management in the City, particularly on social media.

“Social media use by public agencies continues to be a high growth area. Karen’s background in that space will prove helpful,” said Ryder Todd Smith, President of Tripepi Smith. “When we help cities better leverage social media, we know the results will be a better informed citizenry who understand the role of city government in their communities. Karen brings key skills and experience that will help with the full array of our clients’ needs.”

Tripepi Smith is a marketing, technology, and public affairs firm located in Orange County, California. Its clients include for-profit, non-profit, and public agencies throughout the State. Through a unique mix of marketing and technology prowess, Tripepi Smith provides a competitive advantage for organizations seeking to leverage the Internet to achieve their communication goals. The firm also provides full content creation services, including: ghostwriting, collateral development, photography, video production, search engine marketing, search engine optimization, email marketing campaigns and website design and execution. The firm is one of the fastest growing public affairs firms in California.